FAQ
Frequently asked questions.
For companies and for creators. Still stuck? Book a call from the CTA below.
For companies
What is Naano?
Naano is a B2B LinkedIn creator marketplace: companies discover and book vetted creators for sponsored LinkedIn campaigns, each at a fixed price per post set by the creator. The marketplace spans creators from niche voices with around 1,000 followers to established B2B creators with audiences of several hundred thousand.
How does Naano find the right creators?
The matching engine scores every creator on audience fit, category relevance and engagement quality. Audience fit comes before follower count: a 3,000-follower creator whose comment section is full of your buyers ranks above a 100,000-follower generalist. Every match comes with a one-line reason why the creator belongs on your shortlist.
Which platforms do you support?
LinkedIn is the core network. Creators can also be booked for X and YouTube, and the matching engine reads signals across all three. Tracking links and attribution work the same way on every network.
How does per-post pricing work?
Each creator sets their own net price per post, from €20 up to the platform limit of €1,500, and can offer multi-post bundles at a discount. You pay that fixed price per published post through the platform. There is no cost per click, no CPM and no retainer on the self-serve plan.
How does attribution work?
Every creator gets a unique tracked link per post, and an optional pixel on your site ties each click, lead, pipeline and revenue event back to the exact creator and post. Your results dashboard shows impressions, clicks, leads and pipeline per creator, alongside marketplace benchmarks.
Do you handle creator payouts?
Yes. You approve content and pay every creator in one click. Contracts, invoices and payouts are handled by Naano through Stripe Connect, and creators are paid within 24 hours of a post going live.
What's the difference between Free and Done for you?
Self-serve is €0 per month: you run the marketplace, briefs, tracking and payouts yourself and only pay per published post. Managed campaigns are €700 per month plus post spend: the Naano team handles strategy, creator sourcing, briefs, launch and reporting for you.
Can I upgrade or cancel anytime?
Yes. Plans are month-to-month. You can upgrade, downgrade or cancel at any time, and campaign spend is always separate from the plan.
For creators
What is Naano?
Naano is the B2B LinkedIn creator marketplace: B2B brands book creators for sponsored LinkedIn posts at a fixed price per post that you set. Creators from about 1,000 to 500,000 followers use Naano to monetize their LinkedIn audience with deals from B2B brands they already know.
Is Naano free for creators?
Yes. Joining is free and there is no monthly fee. You set a net price per post; the brand pays that price through the platform and you receive it in full.
How much can I earn?
You set your own rate per post. The marketplace floor is €20 and the platform limit is €1,500 per post; typical rates sit between €300 and €1,500 depending on your audience, and creators earn around €500 per deal on average. Naano recommends a starting price from your public audience data when you build your card.
How and when do I get paid?
Naano pays you within 24 hours of your post going live, by instant transfer or SEPA through Stripe Connect. Contracts and invoices are handled for you.
Do I have to sign an exclusivity contract?
No. There is no exclusivity. You choose which collaboration requests to accept and can keep working with brands directly.
What kind of brands are on Naano?
B2B software and services companies: SaaS, AI, sales tech, marketing tools, fintech, HR tech and more, mostly in Europe and North America. Brands like lemlist, Attio, folk, ringover and La Growth Machine run campaigns on Naano.
Do I keep control of my content?
Yes. You get a brief and an angle, then write the post in your own voice. Brands can request a limited number of revisions but never publish on your behalf.
How do I join?
Create your creator account, add your public LinkedIn URL, pick up to three industries and confirm your price. It takes about two minutes and there is no commitment.
Ready to launch?
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- Campaign format
- Budget recommendation
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