How BlogSEO turned creator marketing into a measurable acquisition channel

Before Naano, BlogSEO had already tested influencer marketing. They paid €2,000 for a single sponsored post and generated only three sign-ups.

The conclusion was simple: creator marketing looked expensive, difficult to track, and impossible to scale with confidence.

They didn't need more reach. They needed a predictable way to find relevant creators, activate them at scale, and turn engagement into pipeline.

Old approach

€2,000

one sponsored post

Result

3 sign-ups

no way to trace or repeat it

BlogSEO launched a LinkedIn creator campaign with Naano, matched with ~10 relevant creators and a €5,000 budget.

Over the campaign, creators published around 15 posts designed to reach BlogSEO's target audience and generate qualified demand. Every post was tracked through Naano, so the team could see which creators and which content generated real commercial intent.

For BlogSEO, the value wasn't just visibility. The campaign created a structured list of people who had engaged, 1,500+ qualified leads surfaced in the dashboard, ready to reactivate through outbound.

Instead of treating creator marketing as an awareness play, the team could connect creator content to leads, conversations, and revenue, landing at 150% ROAS.